Practical Tips to Improve Rankings Using Medical SEO
January 6, 2022
Get Your Medical Website to the Top of Google
At EDNA Digital Marketing, we help primary care physicians, dentists, and medical companies get more patient bookings by getting their medical websites to show up at the top of Google's search results. We address all your medical marketing needs, from medical website design to medical SEO strategies . Contact us today and let our team of online strategists, content writers, designers, and technical professionals help you keep your medical practice website on the first page of search engines.
What Is Medical Search Engine Optimization?
Medical search engine optimization, otherwise known as medical SEO, encompasses best tactics and practices to increase your medical website's search engine rankings for targeted keywords. Thus, your hospital or treatment center can reach more patients looking for your services.
Why Do Doctors Need SEO?
Doctors need search engine optimization (SEO). Here's why: Establish Authority in Their Field: Search engines match search queries with the most relevant authority on the topic. Wouldn't it be amazing if that authority were you? With SEO, you can climb to the top of Google search results for local search results and be recognized as the authority within your field.Build Brand Recognition: With SEO, your practice will appear first whenever patients search for relevant keywords. SEO can get users to go from "No, I don't know who they are" to "Yeah, I've heard great things about them," and hopefully to "Sure, I go there." Increase Website Traffic: Your ranking is directly associated with how much website traffic you get. Search engines can see whether your website is or is not a frequently clicked-on answer to commonly searched-for words. Organic search results that rank highly get more clicks and are more credible. With SEO, you can get on page one of major search engines, making it easy for potential patients to find you.
SEO optimization is necessary to advertise your healthcare practice properly, and putting it on the back burner will only hurt you. At EDNA Digital Marketing, we specialize in SEO for healthcare practices. We ensure long-term success for our clients using SEO as the cornerstone of their healthcare marketing. Give us a call, and we will help you generate patient leads for your practice.
What Are the Advantages of Medical SEO?
1. A comprehensive medical SEO strategy can help you battle through branded traffic and capture patients' attention by looking for the healthcare providers and medical services you offer.
2. Medical SEO marketing helps you stand out in today's competitive healthcare industry. Not only will SEO help you outperform your competitors, but it will also help you position your medical website in rich search results. Today, less than half of Google searches result in a click.
3. A medical website SEO audit can help you find the strengths and weaknesses of your healthcare website. An SEO specialist can run an SEO audit on your website. The findings from the audit will help the specialist make necessary improvements such as page speed optimization, page-by-page optimization of your H tags and title tags, and social optimization.
4. SEO can help you compete in voice search, which many individuals use either through their Smartphones or smartphones with chatty assistants such as Siri , Google Assistant , or Alexa .
5. SEO can help you achieve better Google rankings. Aside from this, it can also help you drive organic traffic and get quality leads from potential patients. EDNA Digital Marketing provides medical SEO services to take your healthcare organization to new heights. We can help you create a Google ads campaign to promote your health services. We can also craft a customized SEO medical strategy for you to help you stand out from your competition and dominate your market. Feel free to contact us for more information about our medical SEO services .
How Long Does It Take for Medical SEO to Work?
The level of competition in the healthcare industry is incredibly high; however, good medical SEO can yield desired results in around four to six months.
How Can Doctors Use Medical SEO to Get Their Medical Practices to the Top of Search Engine Results?
Even though there are over 200 ranking factors that go into Google's algorithm, generally: · You need to choose the right medical keywords; · Your medical website must be secure, fast, and mobile-friendly; · Your web pages need meta descriptions, title tags, and medical schema; · You need a good deal of directory citations, social signals, and quality inbound links; · You need a GMB (Google My Business) page. A GMB page will help local patients find you because you will show up in Google's local pack. · You need to publish new content on your website to help you rank for new keywords on Google and boost your local SEO rankings. · You need several pages of high-quality content optimized for medical SEO. Low-quality content can be dangerous for your practice and can have unintended medical consequences.
At EDNA Digital Marketing, we have a team of healthcare SEO experts who can help you make your SEO efforts more impactful. Our medical SEO services include responsive website design, creating mobile apps for your practice, social media and reputation marketing, and video marketing. Give us a call. We are ready to help you get your healthcare business to the top of Google search results.
Contact the EDNA Digital Marketing for Medical SEO Services
EDNA Digital Marketing is a cutting-edge digital marketing agency that helps medical professionals reach patients online through effective search engine optimization strategies. We can help you market your medical procedures while taking extra care to comply with HIPPA regulations, including using language that keeps your practice safe from penalties and lawsuits. A medical SEO expert from our agency can also create a very nice-looking website for you that is accessible via desktop and other mobile devices. Contact us via phone at 310-953-3877 or email us at info@ednadigitalmarketing.com .
In this episode of Beauty Talk, host Daniel Gouw interviews Rachel Duke, owner of Rachel Duke Injectables in Richmond, Virginia. With nearly two decades of experience in aesthetics, Rachel shares her journey from being an emergency room nurse to a renowned injector. Discover how she found her passion for aesthetics and built her successful practice. Tune in to learn more about Rachel's expertise and experience in the industry.
In this episode of Beauty Talk, host Daniel Gouw interviews Dr. Antoanela Garbacea, a prosthodontics and implant dentistry specialist with over 20 years of experience. Dr. Garbacea shares her journey into dentistry and the passion she has for changing lives through various dental procedures. She discusses the popularity of prosthodontic treatments, highlighting the precision and accuracy they require. Tune in to learn more about Dr. Garbacea's expertise and the impact of specialized dental care on patients' well-being.
In this episode of Beauty Talk, host Daniel Gouw interviews board-certified plastic surgeon Dr. Anthony Wilson, known for his expertise in no anesthesia facelifts, neck lifts, and complex breast surgeries. Dr. Wilson shares his journey into aesthetics, highlighting his early interest in art and beauty, which eventually led him to pursue a career in plastic surgery. Tune in to learn more about Dr. Wilson's unique approach to enhancing both inner and outer beauty.
In this episode of Beauty Talk, host Daniel Gouw interviews Rachel Varga, a medical aesthetic practitioner specializing in Oculoplastics. With over 20,000 rejuvenation procedures under her belt, Rachel is known for providing natural and healthy transformations. She discusses her approach to blending Western skincare practices with functional insight and biohacking strategies. Tune in to learn more about her journey into medicine, aesthetics, and biohacking for optimal skin health.
In this episode of Beauty Talk, host Daniel Gouw interviews Olga Voloshina, a skilled ARNP with a background in nursing and electrical engineering. Olga is the founder of the Best Filler Injector Educational Center and serves as the medical director of the Best Filler Injector Education Center and the Better Skin Spa. With a passion for aesthetic medicine and anti-aging treatments, Olga shares her journey from the former Soviet Union to the United States where she pursued her dream of working in aesthetics. She discusses popular treatments like Botox and highlights the reasons behind their widespread popularity. Discover Olga's insights and expertise in the field of aesthetics on this informative episode!
In this episode of Beauty Talk, host Daniel Gouw interviews Michelle Doran, co-founder of RN Esthetics and a renowned aesthetic nurse specialist. Michelle shares her journey into aesthetics, starting from her background as a surgical nurse to becoming an expert in injectables and natural outcomes. Tune in to learn how Michelle's passion for medical aesthetics led her to excel in the field and become a sought-after national trainer.
In this episode of Beauty Talk, host Daniel Gao interviews Dr. William Davis, a cardiologist and author of the Wheat Belly series. Dr. Davis discusses his transition from interventional cardiology to focusing on health and prevention after his mother's death. He emphasizes the importance of proactive health measures over traditional disease management. Tune in to learn more about Dr. Davis's journey and his latest formulation for skin health, Oxysudix Gut to Glow.
In this episode of Beauty Talk, host Daniel Gouw interviews Shelia Anderson, a medical practitioner specializing in aesthetics. Shelia shares her journey from being an intensive care nurse in the 90s to becoming an injector in the field of aesthetics, highlighting her passion for helping patients identify stressors in their lives. She also discusses her teaching role with Allergan Medical Institute and Titan Education, dividing her time between Lewisville Laser & Aesthetics in North Carolina and Keys Med Spa in Florida. Tune in to learn more about Shelia's unique career path in the world of health and beauty.
In this episode of Beauty Talk, host Daniel Gouw interviews Ana Cristina Trisan, a physician associate and CEO of White Coat Beauty in Miami, Florida. Ana shares her journey into aesthetics, starting from her background as a freelance makeup artist to becoming a top injector specializing in skin transformations and facial harmonizations. Discover how Ana's passion for beauty led her to a career in medical aesthetics and learn about the most popular treatments her patients seek and why they are in high demand.
